The Lab at Ada's Presents: David C. Evans

Tuesday, April 11, 2017 - 6:00pm to 9:00pm


This event will be in The Lab at Ada's, an exciting new event space at Ada's Technical Books. Beer, wine and cocktails will be available for purchase. Please note that The Lab at Ada's is 21+ only.

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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Ada's presents author David C. Evans for a presentation and book signing of his new book Bottlenecks: Aligning UX Design With User Psychology.